Alpha Family

The new Alpha family lives up to its name. The pinnacle of performance, batters that choose the Alpha know that they have the tools to dominate at the crease.

The bat features a stylish black, chrome and white design, a colour palette that oozes class. The bold sticker design builds from the edge of the bat to the middle, emphasising the hitting power that this incredible bat possesses. 

Featuring a mid to high middle, value for shots is guaranteed with the Alpha. Pick-up is perfected thanks to the exaggerated spine and profile.  

Reverse it. This year we’ve introduced reverse colourways between the Alpha and Vapour family, which means more choice if you like to mix it up. The Alpha 1.1 keeps the design of its original stickers, but takes on the striking blue colourway of the Vapour 1.0. It’s bold and it’s brash, the Alpha 1.1 is here to make some noise. 

Our product team Paul Jenkins and Adam Braddock talk you through the design decisions behind the Alpha range

The Alpha family features three pairs of batting gloves that cater for batters from the top of the game to those just starting out. All gloves match the Alpha 1.0’s black, chrome and white colourway, ensuring you look classy at the crease at all times.  

The Alpha 1200 are our Test level offering, with five-star protection that will keep you safe even against the world’s quickest bowlers.  If the bowlers you face are quite that quick then the Alpha 600 offer a slightly lower price while maintaining excellent levels of protection. Finally, the Alpha 300 are ideal for junior and casual club cricketers – with good levels of protection and great value for money.  

The Alpha pad collection features two levels of protection: the Alpha Pro and the Alpha. 

The Alpha Pro, as you might expect, caters for those at the top of the game, or club cricketers facing fast bowling. Other club or junior cricketers may prefer the Alpha pads – still with plenty of protective punch but without the price tag of the Alpha Pros. 

Which of our stars will be using the Alpha range in 2022? Well, big in name and stature is Zak Crawley. The 6ft5in England batsman will be using the Alpha 1.0 and Alpha 1200 gloves when he bats for his country and Kent.   

England T20 Phil Salt will also be using Alpha. The new Lancashire signing promises destruction at the top of the order with his new bats – we can’t wait to see it.