FOR IMMEDIATE RELEASE
Gray-Nicolls and Backyard Cricket UK Announce Content Partnership to Celebrate Cricket at its Roots
01/03/25 – Iconic cricket brand Gray-Nicolls has today announced an exciting new content partnership with Backyard Cricket UK, a fast-growing digital channel dedicated to celebrating cricket in its purest form. The collaboration will see Gray-Nicolls team up with Backyard Cricket UK to create engaging content across Instagram, TikTok, and YouTube, taking cricket back to where it all started – the back garden, the local park and the driveway.
For generations, Gray-Nicolls has been at the heart of the cricketing journey, providing players with the finest equipment as they progress from their home lawn to Lord’s. Backyard Cricket UK embodies that same journey, celebrating the pure love of the game, the improvisation of makeshift stumps, and the passion of playing the game you love with family and friends.
“We’re thrilled to be partnering with Backyard Cricket UK,” said Joe Lamb, Brand Lead at Gray-Nicolls. “Cricket begins in backyard, on the street and in parks. That’s where future legends first pick up a bat, and where the game is at its most fun and accessible. This partnership is about celebrating that joy and taking the sport back to its roots.”
Backyard Cricket UK has gained a loyal following through its content since launching in May 2024, capturing the essence of informal cricket and bringing together a community that shares a deep connection to the game. With viral moments, unique challenges, and creative takes on cricket’s quirks, the collaboration will see exclusive content featuring Gray-Nicolls products, interactive challenges, and special guest appearances from Gray-Nicolls ambassadors.
“We want to remind people why they first fell in love with cricket,” said Mark Wood from Backyard Cricket UK. “Partnering with a brand like Gray-Nicolls, which has played a role in so many cricketers’ stories, is the perfect way to celebrate the spirit of backyard cricket and inspire the next generation.”
Fans can follow the collaboration on Instagram (@backyardcricketuk), TikTok (@backyardcricketuk), and YouTube, where new and exciting content will be released regularly.
For media inquiries, please contact:
Joe Lamb
JoeL@grays-int.co.uk
